How our Welcome Code works and what to do if you're having trouble finding it or applying it to your order.

<h4 id="welcome-to-alf-the-label">Welcome to Alf the Label!</h4>We&#x2019;re so excited to welcome you to Alf the Label! Here&#x2019;s everything you need to know about receiving and using your welcome code.<h4 id="what-is-the-welcome-code">What is the Welcome Code?</h4>Our Welcome Code offers $30 AUD off your first purchase and is available to first-time customers only.To use the code, your order must:<ul><li style="font-size: 14px;">Be over $200 AUD</li><li style="font-size: 14px;">Contain full-priced items only</li></ul>Please note:<ul><li style="font-size: 14px;">The code cannot be used with gift sets, bundles, Carabiner Capsule discounts, sale items, or other promotional codes</li><li style="font-size: 14px;">Your code will expire 7 days after you receive it</li><li style="font-size: 14px;">The Welcome Discount is in AUD, and will convert to your local currency when applied at checkout if you are outside of Australia</li></ul><h4 id="how-to-receive-your-code">How to Receive Your Code</h4>To receive your $30 AUD welcome code, simply <a target="_new" data-start="368" data-end="452" rel="noopener">subscribe to our mailing list</a>. Once you&#x2019;ve subscribed, your code will be emailed to you. You can subscribe <a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" class="fr-strong">HERE</a>.If you don&#x2019;t see the email in your inbox, be sure to check your junk or spam folders, sometimes it can sneak in there!<h4 id="didnt-receive-your-code">Didn&#x2019;t Receive Your Code?</h4>So sorry to hear that! If you&apos;ve subscribed and the email hasn&#x2019;t come through within 24hrs, please check your junk or spam folder. If it&#x2019;s still not there, feel free to reach out to our team via the contact box below, we&#x2019;ll be happy to look into this further for you.&#xA0;<h4 id="code-expired">Code Expired?</h4>Welcome codes are valid for 7 days from the time they&apos;re issued. If yours has expired, and you&apos;re still yet to use it on your first Alf the Label purchase, please get in touch with us via the contact box below.<h4 id="code-not-working">Code Not Working?</h4>If your welcome code isn&#x2019;t applying at checkout, here are a few things to check:<ul><li style="font-size: 14px;">Is your cart total over $200 AUD (before shipping)?</li><li style="font-size: 14px;">Are all items in your cart full-priced?</li><li style="font-size: 14px;">Are you using only one discount code?</li></ul>If everything looks good and the code still isn&#x2019;t working, reach out to our team and we&#x2019;ll take a closer look for you.<h4 id="trying-to-use-the-code-on-gift-sets-or-sale-items">Trying to Use the Code on Gift Sets or Sale Items?</h4>Our welcome discount only applies to full-priced items. Gift sets, bundles, and sale items already have built-in savings, so the welcome code isn&#x2019;t valid for these purchases.<h4 id="can-i-apply-the-code-after-ive-placed-my-order">Can I Apply the Code After I&#x2019;ve Placed My Order?</h4>We&#x2019;re unable to apply discount codes retrospectively. If you&#x2019;re having trouble applying a code at checkout, we recommend reaching out to our team before completing your purchase.<h4 id="using-a-welcome-code-during-sale-periods">Using a Welcome Code During Sale Periods</h4>During site-wide sale events, our welcome code is temporarily disabled, as sale pricing often offers greater savings.Still have questions? You can explore our Welcome Discount Policies <a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Fterms-and-conditions-%25257C-sales-or-promotions-2237138" style=" text-decoration: none;" class="fr-strong">HERE</a>, or get in touch with us via the contact box below<a data-start="2839" data-end="2873" rel="noopener" style=" text-decoration: none;">,</a> we&#x2019;re always happy to help!

Welcome Discount

Discover the details of our promotions, discounts, and sales, including eligibility, exclusions, and how to redeem your offers.

Terms & Conditions | Sales or Promotions

Find answers to Frequently Asked Questions regarding our Black Friday Sale here.

When does the sale start?Our Black Friday Sale starts on Thursday November 13, 2025 at 12PM AEDT (GMT +11) and ends on Tuesday December 2, 2025 at 4PM AEDT (GMT +11).&#xA0;Strictly for a limited time only, while stocks last.&#xA0;AUSTRALIA Thursday November 13, 2025&#xA0;SA&#xA0;Adelaide 11:30am QLD&#xA0;Brisbane 11am ACT&#xA0;Canberra 12pm NT&#xA0;Darwin 10:30am TAS&#xA0;Hobart 12pm VIC&#xA0;Melbourne 12pm WA&#xA0;Perth&#xA0;9am NSW Sydney 12pm&#xA0;USA &amp; CANADA Wednesday November 12, 2025 USA Los Angeles 5pm&#xA0; USA Houston 7pm&#xA0; USA&#xA0;New York&#xA0;8pm USA&#xA0;Miami&#xA0;8pm CA&#xA0;Vancouver&#xA0;5pm CA&#xA0;Calgary&#xA0;6pm CA&#xA0;Toronto&#xA0;8pm &#xA0; REST OF WORLD Thursday November 13, 2025&#xA0;UK London 1am&#xA0; FR&#xA0;Paris&#xA0;2am GR&#xA0;Athens&#xA0;3am UAE Dubai 5am&#xA0; SG&#xA0;Singapore&#xA0;9am JP&#xA0;Tokyo 10am NZ Auckland 2pm&#xA0;When does the sale end?Our Black Friday Sale ends on Tuesday December 2, 2025 at 4PM AEDT (GMT +11).&#xA0;Strictly while stocks last.What should I do to prepare?For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.&#x202F;&#x202F;&#xA0;Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren&apos;t secured until you complete checkout.&#x202F;&#xA0;Once the sale starts, refresh your cart to ensure the discounts are live and act quickly to secure your dream pieces. Remember the prices in your cart will be discounted, so if you are looking to claim a bonus gift the minimum spend will need to be met be after discounts are added.&#x202F;&#xA0;Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed.&#x202F;What will be on sale?Our Black Friday Sale will offer 20-50% off sitewide!&#xA0;The only items that won&apos;t be included in the sale are Gift Cards. &#xA0;Remember all pieces are strictly while stocks last and many popular pieces are expected to sell out quickly.&#xA0;How do I claim a bonus gift?We are gifting an exclusive Woven Tote on orders over 400 (after discounts are applied).&#xA0;This will automatically be added to your cart, providing the qualifying order spend has been met (after discounts have been applied), and if the gift is still available and not sold out. &#xA0;Please ensure the bonus gift is visible in your cart prior to checking out as this cannot be added to your order after checking out. &#xA0;If the gift is not visible, please ensure the minimum spend has been met (after discounts are applied and excluding shipping), then refresh your cart. If the gift is still not showing, this means it has very likely sold out.&#xA0;There are limited numbers of these gifts and are strictly while stocks last. These will sell out. Terms and conditions apply.Do I need a coupon code?No, all applicable discounts will be added automatically, unless specified otherwise.&#xA0;If you are eligible for a bonus gift please ensure this is visible in your cart prior to completing your order. If this is not visible in your cart, it will not be included with your order. Please see bonus gift FAQ for additional information.&#x202F;Can I change, cancel or return my order?Unfortunately we are unable to cancel or make amendments to an order after it has been placed.&#xA0;If your postal address needs amending we recommend contacting your postal carrier once you receive your shipping notification.&#xA0;Items purchased during our Black Friday Sale are eligible for change of mind returns, unless the item is marked as &quot;final sale&quot;. Items purchased as part of a Bundle or Gift Set cannot be split for return. More information&#xA0;available <a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Fchange-of-mind-return-policy-2236676">here</a>. What if my favourite piece is sold out?We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.&#xA0;Remember, items placed in your cart aren&apos;t reserved until you complete your purchase and may sell out.&#xA0;If you have your eye on a sold-out style you can view estimated back in stock dates <a href="https://alfthelabel-2hsazjravht.gorgias.help/en-US/pre-order-and-restock-dates-2237227" target="_blank" rel="noreferrer noopener">here.</a> To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our&#x202F;email&#x202F;list&#x202F;<a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" target="_blank" rel="noreferrer noopener">here</a>&#x202F;or follow us on&#x202F;<a href="https://www.instagram.com/alf_thelabel/" target="_blank" rel="noreferrer noopener">Instagram.</a>Can I use my welcome coupon or another discount code? No. As this is one of our biggest sales of the year, any additional discounts or coupon codes will not be valid during this time. &#xA0;What if I bought something before the sale started?As a small boutique business, we are unable to refund the difference of a purchase made&#x202F;before the beginning of a sale.&#x202F;&#xA0;We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest <a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" target="_blank" rel="noopener noreferrer">joining our email list</a> to be the first to know of any future sales.When will I receive my order?As this is our largest sale of the year, the high volume of orders may require up to one week to dispatch, and your order may be delivered in multiple shipments. Orders are processed and dispatched from our California warehouse for US and Canadian orders and from our Sydney, Australia warehouse for all other orders. &#xA0;We suggested selecting an express shipping option at checkout to ensure a quicker delivery once your order has been dispatched.&#x202F;&#xA0;To check expected delivery&#xA0;timeframes&#xA0;for your country,&#x202F;<a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Farticles%252Fshipping-293929" target="_blank" rel="noopener noreferrer">click here</a>.&#x202F;&#x202F;&#xA0;When will I receive my order if I purchased something on Pre-Order?We rarely include Pre-Orders in our sales, but this Black Friday, we want you to secure your most-wanted Alf piece! That&apos;s why we&apos;re including Pre-Orders in our 20-50% off sitewide sale.Shipping Note: If your order contains both in-stock and Pre-Order items, the entire order will be held and shipped together when your Pre-Order item arrives. &#xA0;Delivery dates for Pre-Orders are estimates and cannot be confirmed. You&apos;ll find our most up to date information on our&#xA0;<a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Fpre-order-and-delayed-dispatch-policy-2884977">Pre-Order &amp; Delayed Dispatch Policy</a>&#xA0;page.Need it sooner? If you require the in-stock items before the Pre-Order is ready, please contact us directly and team will do our best to assist.&#xA0; &#xA0; &#xA0;I have a question that wasn&apos;t answered here.Our&#x202F;<a href="https://www.alfthelabel.com.au/pages/faq" target="_blank" rel="noreferrer noopener">FAQs</a>&#x202F;provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.&#x202F;&#xA0;&#xA0;&#xA0;&#xA0;

Discounts, Sale & Promotions

Welcome Discount

Terms & Conditions | Sales or Promotions

Black Friday 2025 FAQ'S