Discover the details of our promotions, discounts, and sales, including eligibility, exclusions, and how to redeem your offers.

<h4 id="isPasted">PROMOTIONS</h4>Friendship Giveaway - August 2026<ol><li style="font-size: 14px;">The promoter of this competition is Alf the Label</li><li style="font-size: 14px;">Entries open 8pm AWST (GMT+8) on 12th August and close 11:59pm AWST (GMT+8) on 16th August 2026</li><li style="font-size: 14px;">Entry is open to residents worldwide aged 18 and over</li><li style="font-size: 14px;">To enter, share the story of your friendship with us via the link in bio. One entry per person</li><li style="font-size: 14px;">Chance plays no part in determining the winner</li><li style="font-size: 14px;">The winner will be announced on mid August 2026 and notified directly via email on the 17th of August 2026. If the winner does not respond within 14 days of notification, Alf the Label reserves the right to select an alternative winner</li><li style="font-size: 14px;">The winner will receive one bag of their choice sitewide. The friend named in the winning entry will receive one bag of their choice</li><li style="font-size: 14px;">Prizes are not transferable or exchangeable and cannot be redeemed for cash. If a chosen bag is unavailable, an alternative of equal or comparable value will be offered</li><li style="font-size: 14px;">By entering, you grant Alf the Label permission to share your story across our marketing and social channels. See our Privacy Policy for how we handle your personal information.</li><li style="font-size: 14px;">This offer cannot be used in conjunction with any other promotion</li><li style="font-size: 14px;">Alf the Label reserves the right to amend, suspend, or cancel this competition at any time, subject to applicable regulations</li></ol>Summer Save - July 2026<ol><li data-list-item-id="efdf5e6b9258903c1cd7450fe537d1be4" style="font-size: 14px;">Sale commences Wednesday 9th of July 2026 at 5:00 AM PDT.&#xA0;</li><li data-list-item-id="e50638613d44a7f85100097c4e6a9b771" style="font-size: 14px;">Sale concludes Tuesday 14th of July 2026 at 11:59 PM PDT.&#xA0;</li><li data-list-item-id="e50638613d44a7f85100097c4e6a9b771" style="font-size: 14px;">Limited time only and strictly while stocks last.</li><li data-list-item-id="ecf2512c98842b89c202dc6cf8892d060" style="font-size: 14px;">Offer available to United States customers only.</li><li data-list-item-id="e88282da836a64604c2ffbbd3504dba71" style="font-size: 14px;">Spend USD $400 or more in a single transaction from the Summer Edit and receive USD $100 off.</li><li data-list-item-id="eded28d76046040637b39517b1830a0df" style="font-size: 14px;">Use code SUMMERSAVE100 at checkout to redeem the offer.</li><li data-list-item-id="e89bc3d2681682909ec3b3a1af0b04457" style="font-size: 14px;">This offer cannot be used in conjunction with any other offer, including the Carabiner Bundle &amp; Save offer and Welcome discount.</li><li data-list-item-id="e82e891978b389b1fe57240b464c83e22" style="font-size: 14px;">No rain checks will be issued.</li><li data-list-item-id="ee2441976338080f06da7d1e705f6d41d" style="font-size: 14px;">We do not offer price adjustments on purchases made prior to the promotion period.</li><li data-list-item-id="eaf6b19651ec5af5060442991c9cdbf49" style="font-size: 14px;">Discounts and offers are subject to change during the promotion period.</li></ol> Mid-year Sale - June 2026<ol><li>Sale commences Tuesday June 16th, 2026 at 12pm AEST. Sale concludes&#xA0;Monday June 22nd, 2026 at 11.59pm AEST Limited time only and strictly while stocks last.</li><li>Offer available to all regions excluding the United States and Canada.</li><li>Enjoy 20% - 60% off storewide, excludes Gift Cards and items on Pre-order.</li><li>The discount will be automatically applied at checkout.</li><li>This offer cannot be used in conjunction with any other offer, including the Carabiner Bundle &amp; Save offer and Welcome discount.</li><li>No rain checks will be issued.</li><li>We do not offer price adjustments on purchases made prior to the promotion period.</li><li>Discounts and offers are subject to change during the sale period.</li><li>Items purchased during the Mid-year Sale are eligible for change of mind returns for Store Credit only, unless marked as Final Sale. Final Sale items are not eligible for return. Items purchased as part of a Bundle or Gift Set cannot be returned individually and must be returned together.</li></ol>Memorial Day Sale (US/CAN) - May 2026<ol id="isPasted"><li>Sale commences Thursday May 21st, 2026 at 6:00am PDT&#xA0;</li><li>Sale concludes on Tuesday 26th May, 11:59pm PDT.</li><li>Limited time only and strictly while stocks last.</li><li>Offer available to customers based in United States and Canada only.</li><li>Enjoy 20% - 60% off storewide, excluding Gift Cards.</li><li>The discount will be automatically applied at checkout.</li><li>This offer cannot be used in conjunction with any other offer, including the Carabiner Bundle &amp; Save offer and Welcome discount.</li><li>No rain checks will be issued.</li><li>We do not offer price adjustments on purchases made prior to the promotion period.</li><li>Discounts and offers are subject to change during the sale period.</li><li>Items purchased on sale are eligible for change of mind returns for Store Credit only, unless marked as Final Sale. Items purchased as part of a Bundle or Gift Set cannot be split for return.&#xA0;</li></ol>Mother&#x2019;s Day Offer (AU/NZ) - May 2026<ol><li>Sale commences 8PM AEST (GMT +10) on Tuesday May 5, 2026. The offer will conclude at&#xA0;11:59PM AEST (GMT +10) on Monday May 11, 2026.</li><li>Limited time only and strictly while stocks last.</li><li>Offer available to customers based in Australia and New Zealand only.</li><li>Enjoy 25% off storewide, excluding the Teresa Tote and Gift Cards.</li><li>The discount will be automatically applied at checkout.</li><li>This offer cannot be used in conjunction with any other promotion, including the Bundle &amp; Save offer and Welcome discount.</li><li>No rain checks will be issued.</li><li>We do not offer price adjustments on purchases made prior to the promotion period.</li><li>Discounts and offers are subject to change during the sale period.</li><li>All items purchased during the sale are eligible for change of mind returns.</li></ol>Welcome Promotion<ol><li style="font-size: 14px;">$30 AUD off promotion is valid only for first purchase.</li><li style="font-size: 14px;">Promotion only valid on purchases over $200 AUD.</li><li style="font-size: 14px;">Discount code can be used on full price items and excludes the Sale collection.&#xA0;</li><li style="font-size: 14px;">Discounts are not able to be added once purchase has been finalised.&#xA0;</li><li style="font-size: 14px;">Discount code is valid for seven (7) days from receipt of the&#xA0;welcome email.</li><li style="font-size: 14px;">Valid for one use only.</li><li style="font-size: 14px;">Discount code is not applicable with any other offer including, but not limited to, gift sets and our bundle and save promotion.</li><li style="font-size: 14px;">Discount code is only to be used by email recipient and is not transferrable.</li></ol>Email Promotion<ol><li style="font-size: 14px;">The code issued must be entered to receive 10% off the total price of the item(s) in the cart, as specified in the cart email.</li><li style="font-size: 14px;">Additional items to those specified in the cart email, once added to the cart, will not be discounted.</li><li style="font-size: 14px;">Discounts are not able to be added once purchase has been finalised.</li><li style="font-size: 14px;">Discount code is valid for seven (7) days from receipt of the abandoned cart email.</li><li style="font-size: 14px;">Discount code is not applicable with any other offer including, but not limited to, gift sets, pre-orders, and our bundle and save promotion.</li><li style="font-size: 14px;">Valid for one use only.</li></ol>VIP Promotions<ol><li style="font-size: 14px;">The code issued, and qualifying criteria, must be entered at checkout, in a single order, as specified in the email.</li><li style="font-size: 14px;">Discount code can only be used on&#xA0;items listed in the email, and valid until the date specified in the email.</li><li style="font-size: 14px;">Discounts are not able to be added retrospectively once purchase has been finalised.</li><li style="font-size: 14px;">Valid for one use only.</li><li style="font-size: 14px;">Discount code is not applicable with any other offers or sales, including but not limited to, welcome or bundle + save promotion.</li><li style="font-size: 14px;">Discount code is only to be used by email recipient and is not transferrable.</li><li style="font-size: 14px;">Discounts will not apply if all steps are not followed, including but not limited to, adding products to cart, and applying the discount code.</li><li style="font-size: 14px;">If applicable, the bonus gift(s) must be added to your cart upon checking out to be redeemed and cannot be added post-purchase.</li><li style="font-size: 14px;">Items cannot be split for return. All items in the &quot;gift with purchase&quot; must be returned unused and in original condition.</li><li style="font-size: 14px;">Strictly while stocks last.&#xA0;</li></ol>Free Shipping Promotion<ol><li style="font-size: 14px;">Any promotion including free shipping is valid on standard shipping only, unless otherwise specified.&#xA0;</li><li style="font-size: 14px;">Valid for shipping within Australia only, unless otherwise specified.&#xA0;</li></ol>Bundle Promotion&#xA0;<ol><li style="font-size: 14px;">To take advantage of the bundle offer, you must select the minimum number of products from within the &quot;bundle and save&quot; section. Bundle discounts will not apply if products are added individually and not via the bundle page.</li><li style="font-size: 14px;">Bundle promotion is not valid with any other offer including the welcome discount.</li><li style="font-size: 14px;">Items purchased in a bundle cannot be split for return. All items in the bundle must be returned unused and in original condition.&#xA0;</li><li style="font-size: 14px;">Items purchased as a part of a &quot;Mystery Bundle&quot; are not eligible for a return.</li><li style="font-size: 14px;">&quot;Bundle and save&quot; discounts may be turned off during sale periods, or at our discretion, and are only available at limited times.</li></ol>Gift Sets<ol><li style="font-size: 14px;">Gift Sets are not valid with any other offer, including the welcome discount, unless specified otherwise.</li><li style="font-size: 14px;">Items in a Gift Set cannot be split for return. All items in the Gift Set must be returned unused and in original condition.&#xA0;</li><li style="font-size: 14px;">Gift Sets are only available for a limited time, at our discretion. Strictly while stocks last.</li><li style="font-size: 14px;">Colours/products are set and unable to be amended or changed.</li><li style="font-size: 14px;">Prices and savings listed are primarily in Australian Dollars (AUD) and may differ based on your local currency and exchange rate.</li><li style="font-size: 14px;">Items added individually to cart will not attract the gift set&#xA0;pricing.</li></ol>Monthly Survey Refund Offer &#x2013; 2025<ol><li style="font-size: 14px;">Promotion Period: This promotion runs monthly from 12:01 AM AWST on the first day of the month and concludes at 11:59 PM AWST on the last day of the same month.</li><li style="font-size: 14px;">Offer: One eligible participant will be randomly selected each month to receive a full refund of their order. The winner will be notified directly via the email associated with their order.</li><li style="font-size: 14px;">Eligibility:<ol style="font-size: initial;"><li style="font-size: 14px;">Participants must have placed an order through the official Alf the Label online store (www.alfthelabel.com.au) within the specified monthly promotional period. Orders placed through other stockists or wholesalers are not eligible.</li><li style="font-size: 14px;">Participants must complete all required questions in the post-purchase survey.</li><li style="font-size: 14px;">Participants must subscribe to Alf the Label email marketing. Existing subscribers are also eligible.</li><li style="font-size: 14px;">One survey submission per order is valid.</li></ol></li><li style="font-size: 14px;">The winner will be selected randomly using a random number generator. The random selection process will be verified. The winner will be notified directly via the email address associated with their order.</li><li style="font-size: 14px;">Refund times may vary depending on banks and payment methods. Refunds will be processed to the original payment method within 14 business days of winner notification. Participants are responsible for any applicable tax implications.</li><li style="font-size: 14px;">Alf the Label reserves the right to modify or cancel this promotion at any time. Alf the Label is not liable for any technical issues or errors that may affect participation</li></ol>

Terms & Conditions | Sales or Promotions

How our Welcome Code works and what to do if you're having trouble finding it or applying it to your order.

<h4 id="welcome-to-alf-the-label">Welcome to Alf the Label!</h4>We&#x2019;re so excited to welcome you to Alf the Label! Here&#x2019;s everything you need to know about receiving and using your welcome code.<h4 id="what-is-the-welcome-code">What is the Welcome Code?</h4>Our Welcome Code offers $30 AUD off your first purchase and is available to first-time customers only.To use the code, your order must:<ul><li style="font-size: 14px;">Be over $200 AUD</li><li style="font-size: 14px;">Contain full-priced items only</li></ul>Please note:<ul><li style="font-size: 14px;">The code cannot be used with gift sets, bundles, Carabiner Capsule discounts, sale items, or other promotional codes</li><li style="font-size: 14px;">Your code will expire 7 days after you receive it</li><li style="font-size: 14px;">The Welcome Discount is in AUD, and will convert to your local currency when applied at checkout if you are outside of Australia</li></ul><h4 id="how-to-receive-your-code">How to Receive Your Code</h4>To receive your $30 AUD welcome code, simply <a target="_new" data-start="368" data-end="452" rel="noopener">subscribe to our mailing list</a>. Once you&#x2019;ve subscribed, your code will be emailed to you. You can subscribe <a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" class="fr-strong">HERE</a>.If you don&#x2019;t see the email in your inbox, be sure to check your junk or spam folders, sometimes it can sneak in there!<h4 id="didnt-receive-your-code">Didn&#x2019;t Receive Your Code?</h4>So sorry to hear that! If you&apos;ve subscribed and the email hasn&#x2019;t come through within 24hrs, please check your junk or spam folder. If it&#x2019;s still not there, feel free to reach out to our team via the contact box below, we&#x2019;ll be happy to look into this further for you.&#xA0;<h4 id="code-expired">Code Expired?</h4>Welcome codes are valid for 7 days from the time they&apos;re issued. If yours has expired, and you&apos;re still yet to use it on your first Alf the Label purchase, please get in touch with us via the contact box below.<h4 id="code-not-working">Code Not Working?</h4>If your welcome code isn&#x2019;t applying at checkout, here are a few things to check:<ul><li style="font-size: 14px;">Is your cart total over $200 AUD (before shipping)?</li><li style="font-size: 14px;">Are all items in your cart full-priced?</li><li style="font-size: 14px;">Are you using only one discount code?</li></ul>If everything looks good and the code still isn&#x2019;t working, reach out to our team and we&#x2019;ll take a closer look for you.<h4 id="trying-to-use-the-code-on-gift-sets-or-sale-items">Trying to Use the Code on Gift Sets or Sale Items?</h4>Our welcome discount only applies to full-priced items. Gift sets, bundles, and sale items already have built-in savings, so the welcome code isn&#x2019;t valid for these purchases.<h4 id="can-i-apply-the-code-after-ive-placed-my-order">Can I Apply the Code After I&#x2019;ve Placed My Order?</h4>We&#x2019;re unable to apply discount codes retrospectively. If you&#x2019;re having trouble applying a code at checkout, we recommend reaching out to our team before completing your purchase.<h4 id="using-a-welcome-code-during-sale-periods">Using a Welcome Code During Sale Periods</h4>During site-wide sale events, our welcome code is temporarily disabled, as sale pricing often offers greater savings.Still have questions? You can explore our Welcome Discount Policies <a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Fterms-and-conditions-%25257C-sales-or-promotions-2237138" style=" text-decoration: none;" class="fr-strong">HERE</a>, or get in touch with us via the contact box below<a data-start="2839" data-end="2873" rel="noopener" style=" text-decoration: none;">,</a> we&#x2019;re always happy to help!

Welcome Discount

Find answers to Frequently Asked Questions regarding our Memorial Day Sale here.

Is the Mid-year Sale available worldwide?Our Mid-year Sale is currently available in all regions excluding the USA &amp; Canada.We run different promotional periods across regions throughout the year to align with seasonal events. To ensure&#xA0;you never miss a future promotion available in your region, we recommend joining our email list to be the first to know.When does the sale start?Our Mid-year Sale starts on&#xA0;Tuesday June 16th, 2026 at 12pm AEST.Strictly for a limited time only, while stocks last. AUSTRALIA Tuesday June 16th, 2026 SA Adelaide 11:30am QLD Brisbane 12pm ACT Canberra 12pm NT Darwin 10:30am TAS Hobart 12pm VIC Melbourne 12pm WA Perth 10am NSW Sydney 12pm REST OF WORLD Tuesday June 16th, 2026 UK London 3am FR Paris 4am GR Athens 5am UAE Dubai 6am SG Singapore 10am JP Tokyo 11am NZ Auckland 2pm<div data-turn-id-container="request-WEB:4940b40b-d592-48f3-ba89-ab22e215acff-1" data-is-intersecting="true"><section dir="auto" data-turn-id="request-WEB:4940b40b-d592-48f3-ba89-ab22e215acff-1" data-turn-id-container="request-WEB:4940b40b-d592-48f3-ba89-ab22e215acff-1" data-testid="conversation-turn-4" data-scroll-anchor="false" data-turn="assistant"><div data-message-author-role="assistant" data-message-id="1a8f57de-d21a-4e81-8156-d87346969613" dir="auto" data-message-model-slug="gpt-5-5" data-turn-start-message="true" tabindex="0"> </div></section></div>When does the sale end?Our Mid-year Sale ends on Monday the 22nd of June at 11.59pm AESTStrictly while stocks last.What should I do to prepare?For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren&apos;t secured until you complete checkout.Once the sale starts, refresh your cart to ensure the discounts are live and act quickly to secure your dream pieces.&#xA0;Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed.&#x202F;What will be on sale?Our Mid-year Sale will offer 20-60% off sitewide!&#xA0;The only items that won&apos;t be included in the sale are Gift Cards and items on Pre-order.Remember all pieces are strictly while stocks last and many popular pieces are expected to sell out quickly.&#xA0;Do I need a coupon code?No, all applicable discounts will be added automatically, unless specified otherwise.&#xA0;Can I change or cancel my order?We are unable to cancel or make amendments to an order after it has been placed.&#xA0;If your postal address needs amending we recommend contacting your postal carrier once you receive your shipping notification.&#xA0;Can I return my order?Items purchased during our Mid-year Sale are eligible for change of mind returns for Store Credit only, unless marked as Final Sale. Final Sale items are not eligible for return.Items purchased as part of a Bundle or Gift Set cannot be returned individually and must be returned together.What if my favourite piece is sold out?We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.&#xA0;Remember, items placed in your cart aren&apos;t reserved until you complete your purchase and may sell out.&#xA0;If you have your eye on a sold-out style you can view estimated back in stock dates <a href="https://alfthelabel-2hsazjravht.gorgias.help/en-US/pre-order-and-restock-dates-2237227" target="_blank" rel="noreferrer noopener">here.</a> To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our&#x202F;email&#x202F;list&#x202F;<a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" target="_blank" rel="noreferrer noopener">here</a>&#x202F;or follow us on&#x202F;<a href="https://www.instagram.com/alf_thelabel/" target="_blank" rel="noreferrer noopener">Instagram.</a>Can I use my welcome coupon or another discount code? Any additional discounts or coupon codes will not be valid during this time. &#xA0;What if I bought something before the sale started?As a small boutique business, we are unable to refund the difference of a purchase made&#x202F;before the beginning of a sale.We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest <a href="https://www.alfthelabel.com.au/pages/join-our-newsletter" target="_blank" rel="noopener noreferrer">joining our email list</a> to be the first to know of any future sales.When will I receive my order?During high volume dale periods orders may require up to one week to dispatch, and your order may be delivered in multiple shipments from one of our 2 global fulfilment centres.To check expected delivery&#xA0;timeframes&#xA0;for your country,&#x202F;<a href="https://www.alfthelabel.com.au/pages/faq?hcUrl=%252Fen-US%252Farticles%252Fshipping-293929" target="_blank" rel="noopener noreferrer">click here</a>.&#x202F;&#x202F;&#xA0;Why did I only receive part of my order?At times we may ship from different warehouses, and dispatch your order as a split shipment, to ensure your pieces reach you as quickly as possible. We&apos;ll send you a delivery email with tracking information for each parcel once it departs.&#xA0;I have a question that wasn&apos;t answered here.Our&#x202F;<a href="https://www.alfthelabel.com.au/pages/faq" target="_blank" rel="noreferrer noopener">FAQs</a>&#x202F;provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.&#x202F;&#xA0;&#xA0;&#xA0;&#xA0;

Discounts, Sale & Promotions

Terms & Conditions | Sales or Promotions

Welcome Discount

Mid-year Sale 2026 FAQs