Black Friday 2025 FAQ'SUpdated 4 hours ago
When does the sale start?
Our Black Friday Sale starts on Thursday November 13, 2025 at 12PM AEDT (GMT +11) and ends on Tuesday December 2, 2025 at 4PM AEDT (GMT +11).
Strictly for a limited time only, while stocks last.
AUSTRALIA Thursday November 13, 2025
SA Adelaide 11:30am
QLD Brisbane 11am
ACT Canberra 12pm
NT Darwin 10:30am
TAS Hobart 12pm
VIC Melbourne 12pm
WA Perth 9am
NSW Sydney 12pm
USA & CANADA Wednesday November 12, 2025
USA Los Angeles 5pm
USA Houston 7pm
USA New York 8pm
USA Miami 8pm
CA Vancouver 5pm
CA Calgary 6pm
CA Toronto 8pm
REST OF WORLD Thursday November 13, 2025
UK London 1am
FR Paris 2am
GR Athens 3am
UAE Dubai 5am
SG Singapore 9am
JP Tokyo 10am
NZ Auckland 2pm
When does the sale end?
Our Black Friday Sale ends on Tuesday December 2, 2025 at 4PM AEDT (GMT +11).
Strictly while stocks last.
What should I do to prepare?
For a quick and smooth checkout once the sale commences, we recommend setting up your customer account, including checking your email and postal addresses are correct.
Then browse through your favourite pieces and add them to your cart. Note, items in your cart aren't secured until you complete checkout.
Once the sale starts, refresh your cart to ensure the discounts are live and act quickly to secure your dream pieces. Remember the prices in your cart will be discounted, so if you are looking to claim a bonus gift the minimum spend will need to be met be after discounts are added.
Note, due to both technical and location restraints we are unable to change or cancel orders once they are placed.
What will be on sale?
Our Black Friday Sale will offer 20-50% off sitewide!
The only items that won't be included in the sale are Gift Cards.
Remember all pieces are strictly while stocks last and many popular pieces are expected to sell out quickly.
How do I claim a bonus gift?
We are gifting an exclusive Woven Tote on orders over $400 (after discounts are applied).
This will automatically be added to your cart, providing the qualifying order spend has been met (after discounts have been applied), and if the gift is still available and not sold out.
Please ensure the bonus gift is visible in your cart prior to checking out as this cannot be added to your order after checking out.
If the gift is not visible, please ensure the minimum spend has been met (after discounts are applied and excluding shipping), then refresh your cart. If the gift is still not showing, this means it has very likely sold out.
There are limited numbers of these gifts and are strictly while stocks last. These will sell out. Terms and conditions apply.
Do I need a coupon code?
No, all applicable discounts will be added automatically, unless specified otherwise.
If you are eligible for a bonus gift please ensure this is visible in your cart prior to completing your order. If this is not visible in your cart, it will not be included with your order. Please see bonus gift FAQ for additional information.
Can I change, cancel or return my order?
Unfortunately we are unable to cancel or make amendments to an order after it has been placed.
If your postal address needs amending we recommend contacting your postal carrier once you receive your shipping notification.
Items purchased during our Black Friday Sale are eligible for change of mind returns, unless the item is marked as "final sale". Items purchased as part of a Bundle or Gift Set cannot be split for return. More information available here.
What if my favourite piece is sold out?
We suggest placing your order quickly as our most popular pieces are likely to sell out, and many styles will not be returning.
Remember, items placed in your cart aren't reserved until you complete your purchase and may sell out.
If you have your eye on a sold-out style you can view estimated back in stock dates here. To be notified of future pre-orders and re-stocks of your favourite Alf products, please sign up to our email list here or follow us on Instagram.
Can I use my welcome coupon or another discount code?
No. As this is one of our biggest sales of the year, any additional discounts or coupon codes will not be valid during this time.
What if I bought something before the sale started?
As a small boutique business, we are unable to refund the difference of a purchase made before the beginning of a sale.
We do aim to let our Alf community know, when possible, of major sales at least one to two days prior, so we suggest joining our email list to be the first to know of any future sales.
When will I receive my order?
As this is our largest sale of the year, the high volume of orders may require up to one week to dispatch, and your order may be delivered in multiple shipments. Orders are processed and dispatched from our California warehouse for US and Canadian orders and from our Sydney, Australia warehouse for all other orders.
We suggested selecting Express Shipping or DHL Express to ensure a quicker delivery once your order has been dispatched.
To check expected delivery timeframes for your country, click here.
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Our FAQs provides quick answers to common enquiries, including shipping, product and order updates, and how to care for your Alf.